Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor’s products? This is one great reason why you should be creating eBooks.

‘What?’ I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package.

People are always interested in looking to add more value to their current products or services. Now you’re giving them a reason and a very easy way to add value to their current products or package.

What’s the incentive for you? It enables you to cross-promote your products or services.

This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?

Now, you don’t want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won’t take you seriously.

When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.

You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though!

You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”

When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.

By exploring your creativity ideas will come to you when you need them the most!