« Tips and Strategies for Internet Marketing
The Car Auction. To buy or not. Or is that even the Question?
Posted by Trevor at May 14th, 2009 in Internet Marketing
So here is an odd and some may say seemingly unrelated story.
I went to a car auction yesterday. I walked past the auctioneer and he made a funny joke about wouldn’t wanna make the big guy upset with me or anything. My head spun around looking for that big guy that the auctioneer was discussing publicly on his mic.
My head spun as I tried to locate that guy, and realized sheepishly that it was me.
About two hours later, a 2004 Chevy Impala came up for auction and I heard from across the massive auction arena that it was going for 1600. I shouldered my way thru several lanes of cars to see it.
By the time I got there, a horde of people had descended on it and the bid started moving quickly upward from 1800.
I walked quickly around it and by the time I had done that, the price was 2,000.
While i looked at the odometer the price jumped to 2100.
2 seconds of indecision later allowed the price to move smoothly to 2,200 dollars. In the time to put up my hand - the price popped to 2300.
Finally I was noticed and the high energy auctioneer set the price at 2350. Then an odd thing happened, everyone looked at me and the bidding simply stopped.
The talkative auctioneer tried for the next 30 seconds but no one would place another bid on the car. Finally, he made some joke about big arms and frightened competition and the bidding was stopped.
So, I bought this medium mileage 2004 Impala, worth about 5-7,000 for a just 2,350 dollars.
Wow, sometimes size does matter. lol
And so what has this to do with internet marketing?
I told a friend of mine this story and he said that would not have happened if the auction took place online. And he was right. As an online marketer, seller or buyer, you can do everything in your pajamas, without your makeup, hair piece or eye shadow. You can’t be intimidated by someone else’s physical presence, their perfume, suggestive clothing, aggressive stance or any of those other human aspects.
You have the freedom of choice and that choice is yours. To succeed or not is entirely up to you. Picking up a niche market that you believe in, doing some research on it, getting a domain name and using a cms like joomla or wordpress to quickly put up a site ( No html skills required ) then actively marketing that in similar discussion boards and other blogs is — in one runaway sentence **all you need to do**
An online home business is like a dream job. Sometimes demanding, a little frustrating but definitely worth the reward for the 5% who figure out how to make it work.
Running an online business is like a dream home job. Demanding, sometimes frustrating but definitely worth the reward for the few who figure out how to really make it work.
And this is my favorite - Get yourself out on a comfortable beach chair somewhere warm, bring your business laptop and try not to let your Attention Deficit Syndrome get the better as the barely clad bodies get between you and your uhmmm, errhh computer screen.
P.S. Its the intent of this article that you see how you can create a revenue stream for yourself online however it might be a very serious mistake so I am also saying never buy a car at an internet auction. The cameras that you use online to see the cars, do not allow you to smell the exhaust fumes, see the color of the blue exhaust fumes or see minute scratches that might run the entire length of the vehicle. I and many others have stood there and watched peers stop bidding on a car while the online folks continued to run up the price several hundred of pounds past the point that it should have.
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