Most people who are advertising on Google Adwords today don’t realize that they are actually losing a ton of customers and leads – all due to the fact that they don’t know the “5 Key Strategies” of setting up successful Adwords campaigns. Those who follow these 5 key steps to optimize their Adwords campaigns, will not only have their ad show up a lot higher in Google, but will also pay less per click than the people advertising below them! Applying these 5 crucial Strategies will INCREASE the amount of clicks you’re getting per day and at the same time DECREASE the amount of money you have to pay now!

Optimizing Your Campaign the Way Google Likes- Are all of your keywords stuffed into just a few ad-groups? Google hates it when you set up campaigns like this and determines that your campaign has no relevancy. I make my campaigns Super Relevant by taking each individual keyword and putting it in an ad-group on its own! Doing this it will reduce your click cost by an incredible amount! I highly recommend that at first you take your keywords and organize them into very closely related ad-groups.

I recommend you use the free Adwords platform “Adwords Editor” that has a special, easy-to-use tool for organizing keyword called the “Keyword Grouper”. Failing to properly organize your keywords will definitely cause your campaigns to be “slapped” – meaning that Google will charge you insane amounts of money for clicks and give your ads terrible placement.

Optimize your Ads For Google Yes, the structure of your ads plays a huge role in determining how much you pay per click. Just like with Strategy #1 Google, is obsessed with “relevancy”. Google’s idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; once in the ad title, and once in the ad text. If Google see’s that your ad displaying for the keyword, “injury attorney” actually has the keyword “injury attorney” appearing in your ad title and in your ad text then Google is going to reward your ad for being perfectly “relevant” to the keyword that was searched on.

Google will reward you in two ways: 1) Google will charge you less per click, and 2) Google will give your ad a higher ad placement! But that’s not all! Whoever searched for the keyword “injury attorney” will actually be more inclined to click on your ad because the keyword they searched on shows up twice in your ad! This means that by optimizing your ads you’re not only get more clicks and spend less, but you also get a higher ad placement! It’s definitely a win-win situation.

You might ask, “Well how will I ever have time to write a super -targeted ad like that for every keyword I have? That seems impossible!” Trust me, utilizing this strategy definitely pays off! I believe in this strategy so firmly, that I actually write a super targeted ad for EVERY keyword. It’s a huge load of work, but it definitely pays off for my clients in the form of less ad-spend and MORE clicks! Don’t forget to optimize your ads!

Optimizing Your Site for Google Even though you follow steps 1 and 2 and still get majorly penalized by Google. Google could be penalizing you because your website doesn’t contain the keywords that you are bidding on. Google expects to find each and every keyword you’re bidding on at least once on your landing-page. Google wants to make sure that the site you’re advertising is 100% relevant to the search a Google user makes. Google is all about providing its users with information on exactly what they searched for. Google wants to return its searchers perfectly RELEVANT content.

If Google can’t find the keyword that you’re advertising under anywhere on your landing-page then Google will automatically decide that your website has little or nothing to do with the keyword and deem your site “NON-RELEVANT” to that keyword searched on. What does this mean for you? This means that you will now be subjected to “punishment” by the Google gods and “slapped” with high costs-per-click as well as sorry ad placement.

You might ask, “How can I possibly make sure that my website contains all of the keywords that I’m bidding on?” Well, using special PHP programming you can actually take a special code and insert it in very strategic places on your landing page. This will make the keyword searched on appear on your website to make your site appear 100% relevant to the keyword searched on. This special technique is referred to as “Dynamic Keyword Insertion”.

NOW…. a customer searches on “injury attorney” and when they click on your ad, the word “injury attorney” magically appears in strategic places on your website. Google ALSO now sees that your site is relevant to what was searched on. The result? The searcher is happy that they actually found what they were looking for and Google rewards you with a lower click-cost and higher ad-placement!

Keyword “Swiping”- This step is crucial if you’re serious about absolutely dominating your competition in Adwords. Say you do some research and find two particular advertisers that are your top competitors. Maybe they have hundreds or even thousands of keywords that they’re successfully advertising under. That being the casemore than likely, it took them many months and lots of money to build a profitable keyword list.

What if I told you that you could legally and ethically steal your competitors’ keywords and advertise under them yourself? This means that your competition spends all of the money trying out and testing which keywords work the best and then you swoop down and LEGALLY steal all of your competitors’ tried and tested keywords?

Not only will you be bypassing months worth of expensive keyword research, but by implementing the “relevancy techniques” in the steps above you’ll end up beating your competitors under every keyword that they are advertising on!

Yes, it’s sneaky but it’s legal and crucial to dominating your niche in adwords. The best way to get in on this keyword espionage is by utilizing a special spy tool called “KeywordSpy”.

Daily Split-testing- Did you know that Google actually rewards good ads? If Google sees you have a great ad with a great click-through-rate, that ad will not only get shown more often, but it will also decrease in bid price so that you pay less per click!

In other words the better your ads are, the less you pay per click and the more traffic you get. It’s extremely important that you write two ads for each ad-group or keyword and then test the ads against each other. That way you can see for sure which ad out-performs the other. Once you find the best ad, delete the “loser ad” and write a new ad in its place. Then test the new ad against the winning ad. After testing ads on a daily basis you will end up with high performing ads that not only increase the amount of clicks you get but also decrease the amount of money you have to pay per click!