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by Ray Freez

There are a plethora of different methods of online lead generation for network marketers. Leads are essential to any network marketing business. Without a steady stream of interested, pre-qualified prospects coming to you, can’t build a business. To get you started, here are some of the top methods of online lead generation for network marketers, as well as one particular method that you shouldn’t use.

Creating your own landing page with a contact capture form is one of the best ways to acquire leads. You’ll just place a short form on your page that asks for your visitors’ names and email addresses. This information will then go into your auto responder, and you can send the new prospect information via email, since the person will have agreed to receive this information. Of course, you can’t just ask for contact information without giving something in return. You should be offering extraordinary information on your website that the visitor has to “register” to see, or giving away an ebook or report that requires contact information for you to send it.

Today on the internet there are so many people wanting your email address that you must offer your visitors something valuable for them to sign up for your newletter. One of the best ways I have seen this done is to write a short ebook or a “special report”, which can consist of 4-10 pages of information related to what the visitor came to your site for. You can even hire someone to write it for you if you have the budget to do it.

You can also partner with another network marketer to exchange leads, or to barter for access to the leads of the other marketer by providing that marketer with a service that’s beneficial to his business. The beauty of the internet is that you can do all of this online over email or through instant messaging, so the person you trade with can be literally anywhere in the world.

Creating your own landing page with a contact capture form is also a great idea. Ask for the names and email addresses of every visitor to your site, then send this information to your auto responder for storage. Of course, you’ll have to offer something in exchange, since no one is going to give you their contact information just because you asked nicely. You could give extraordinary information on your website that the visitor has to “register” to see. You could also give away an ebook or report that requires contact information for you to send it.

One thing you should NOT do is buy leads. Leads that you purchase are often of very poor quality, and usually out of date. It may sound great to be able to buy hundreds of thousands of names for just a few dollars, but it’s definitely not worth it. You’ll just end up wasting valuable resources in the long run.

Most Lead list will be sold to other marketers also, so when you call them there is a good chance they have been called by two or three other people already. That is why a lot of time we can expect negative and even hateful comments from people we prospect on lead list.

The Internet has made it possible for anyone to achieve network marketing success. It’s not like the old days when you had to go approach strangers in public and try to sell to your family and friends. Today, you can find interested, qualified prospects throughout the world. Using the top methods of online lead generation for network marketers, you can be very successful, even more than you ever dreamed was possible.

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