Social networking websites have become a big trend. Most people know Facebook and it has over a hundred million members. That is a very big asset even if half of the members are inactive. And to the Internet marketers that means a great marketing resource. This opportunity is really big, however to take advantage of it we need to overcome a lot of obstacles.

The big websites like Facebook are very protective about advertising to their members and the advertising services they offer are too primitive to take full advantage of the social marketing. It’s very difficult to target these members without being called a spammer. As a marketer, you risk your reputation, so spamming is not an option.

The new web software called Niche Socializer has proposed a different solution. “Let’s build our own social networks”, the authors of Niche Socializer say. If you can create your community in your niche, you would have all of the members at your disposal, and you could market to them without breaking any rules any day of the week and twice on Sunday.

The idea of this software is to quickly and easily create a social networking website in any niche, promote it and monetize it. Four different monetization methods are proposed by default - paid subscriptions for members to access your network, classified ads to charge members to list their offers, business directory to get paid for business listings, and ecommerce to sell your products or resell products of others. The old marketing methods are also not forgotten, you can do the affiliate marketing or email marketing, and virtually any other marketing if you want.

To build a community that would be successful, the initial niche research is done in a way that you can get easy targeted traffic for it. This is done to cut down the costs and to avoid failures - setting up a site costs money, but the research is free.

This model sounds viable so now it only has to be proven in practice. If Niche Socialize succeeds, we will see many social networks popping out (more than we see usually). The good thing is that these networks will be laser targeted to specific niches and sub-niches and will add more value than the general social networks would.