Website design is the most crucial tool in your online business. A bad website will piss people off, and a good website will attract and retain visitors and convert traffic into sales. Here are 5 steps to website design for your MLM business.

Step 1: Naming your Website

You may be fun and cool to get an interesting domain like “information4u.com” but this kind of names do not fare well on search, because nobody search for such words. You should use high search keywords in your domain.

Step 2: Match the Colors.

Use colors that are soothing to the eyes, and matches your whole layout of your Website. Bold words to catch attention. Colors like red, yellow are good and striking for attention catching to important words you want your readers to catch. Use colors to draw readers’ attention to the area you want them to focus on.

Do not use too many bold and colors as it will distract the readers attention. You want to focus your readers’ attention on important information that will lead to a sale.

Step 4: Structure of Content

It is also very important to ensure easy reading through your website. Consider the flow of information. Structure your content in a smooth flow and ensure smooth transition between parts.

Step 5: Opt-In Form

It is important to get contact information from your visitors. Because not all visitors will buy the first time they visit your website. And you also need to follow up with everybody who came into your website. These are targeted leads. You can install an opt-in form to capture the information.

From my personal experience of building websites, it is a trap of all owners to try to perfect their website too much. They end up adding too many fancy gadgets and applications to impress their visitors. Sometimes they end up neglecting other core functions like traffic building.

After building your website, you need to test your website. You should take 2 different website designs and go a A/B test to see which design works better for visitors.

Your website only works if it can convert leads into sales. Being functional is more important than being just a fancy site.