Everyone receives marketing emails. In this day in age it’s unavoidable. But various marketing emails are more effective than others, especially those that are so eye-catching that they make the reader click on one of the links inside. Email Management resources like Constant Contact make it simple to create the most effective, highest converting marketing emails. This is the ideal way to test out marketing strategies for your business!

How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it’s called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.

The email manager can track which email gets opened, which links within the email get clicked, and it can even tell you if the readers click through to a certain page on your website for example the “Buy” page! This is the most effective way to create emails that convert for your website. This takes some trial and error, but dont worry, it isnt a shot in the dark.

The important thing is to test a few email formats that are unique and different. Then, when you see what seems to work, improve on and test the layout even more. As you progress you will learn what format works best for your product or service. Maybe long emails with a couple products convert better than brief emails with 5 products. Maybe inserting links in the body of the text is better than listing them. Perhaps many pictures convert more efficiently than text, or vice versa. The outcome will be different for every product or service.

Real World Application: One of my colleagues at a travel agency found that the highest conversion was on emails that included pictures of one exclusive resort deal that she was advertising. The conversion rates for these emails were 65% higher than emails that contained the same deal next to 4 others that were just as good!

Using an email management tool and taking these measured tests will provide definitive proof of the most effective email format. You will immediately see which kind of email has higher conversion rates, write following emails incorporating these new ideas, and see how efficiently it works!