In sales, customer are your lifeline. Therefore, you need to maintain contact with them for many purposes. You can contact them for feedback survey, product updates, or upcoming promotional events.

Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.

Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.

These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.

In order to maximize the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.

Email Like a Pro

Take note of some points in order to make your emails professional.

- Source

People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.

Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.

- Main body

In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look professional, unless you have a special style you portray in your website, keep it professional.

Increase The Effectiveness of Your Email

Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.

- Brand

Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.

- Honesty

Be honest and truthful in your email subject line. Don’t use false information to trick readers into opening the email. It is also a legal requirement to have accurate subject line.

- Create urgency to take action

Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.

- Entice them

To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.

- Know your limits

In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.

- Simple and Sweet

Don’t try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.

*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.