Ranking in Yahoo was a top priority by online businesses then as it was the No 1 search engine preferred by people worldwide. Yet now Yahoo has dropped to being the No. 2 search engine and is fast being overtaken by Baidu.

However in Asia it is still important and useful to improve search ranking in Yahoo. It’s because most Internet users in Asia use and prefer Yahoo over Google. In Singapore, for example, more than twenty percent of your free search traffic can come from Yahoo. Therefore it is still worth spending the time to rank high in Yahoo.

In order to speed up your Yahoo ranking you have to consider a number of things. The following are some simple tips you must consider if you want to learn how to improve search ranking in Yahoo fast and effectively.

1. Make lots of backlinks. Compared to Google, Yahoo loves backlinks and is not much particular about quality. Instead it puts more emphasis on the quantity. That is why a site with thousands of backlinks can outrank others with less backlinks in Yahoo. This won’t apply to Google though.

If you wish to get long term results when it comes to search engine ranking, you should also focus on quality with your links, whether in Yahoo or Google. You can utilize content articles to make backlinks and not low quality links, and it’s a great way to improve search ranking in Yahoo.

2. Use XML. Remember that Yahoo can be slow and “lazy” so you have to think of ways to make its life easier. Both Google and Yahoo love sitemaps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo uses XML sitemaps to know what new pages have been updated or added on the site. Google uses XML sitemaps also though not as frequent as Yahoo does. It is important to create an XML sitemap for your website, and add a robots.txt file to help search engine spiders locate your XML sitemap.

Having a Yahoo Sitemaster account is also a strategy you can consider to improve search ranking in Yahoo. Knowing the sitemap location will help Yahoo to speed up the ranking process.

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