Many people want to make money online. If you are one of them, you need something to succeed: a list. Making money online is difficult if you don’t have a list.

Having a list is important because it’s unlikely that people will buy your products or services with only one exposure. Most people will take time to decide whether or not something is worth their money.

Furthermore, most people won’t buy from a stranger. I’m sure you have similar experience yourself: most likely you prefer to buy from someone you trust rather than from a stranger.

That’s why you need to have a list. Your list gives you the opportunity to build relationships with your prospects. By having a list, you can start communicating with your prospects and build trust along the way.

Trust is what you need to successfully make money online. If you have the trust of someone, the chance that he or she will buy from you is much higher.

So how should you build your list? The most common way to do that is by asking your site visitors to opt-in to your e-mail list.

When people arrive at your web site, ask their names and e-mail addresses so that you can send them your newsletter. Of course, the newsletter should cover a topic that is relevant to your prospects’ needs and wants.

Offering them a good newsletter is not enough though. Since there are so many competing offers on the Internet, you should also give something immediate to your visitors. They should get the benefits of signing up to your list directly.

For that reason, you should offer something immediate when they opt-in. For example, you may offer them a free report that will solve a problem of theirs.

Or you may offer them a software download that can help them do their tasks faster. You may also offer them 7-day course on a relevant topic. Whatever your offer is, it should solve a problem your prospect has.

Once your prospect is in your list, you will have the chance to gain their trust. And since you maintain contact with them, you have many opportunities to earn money by selling your products and services.