When you’re starting an online business, the last thing you want to do is pay out money to create professional cover graphics. Many people are tempted to just run out and download free cover software or ebook cover templates in an attempt to build their businesses easily.

Unfortunately, you risk making your site appear less than professional. In order to build trust from people who visit your site you want your business to appear as professional as possible. This is where consulting a cover graphic designer can help you.

Why Build a Subscriber List? Many new marketers don’t understand the importance of building a great subscriber list. Your subscribers are the life-blood of any successful online business.

Of course we all want our visitors to make a purchase on their first visit but that doesn’t always happen, which is why you need to encourage them to give you their email addresses. The best way to do this is to have a subscription box so they can opt-in to be included on your mailing list.

Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they’ll join up automatically, right?

With so much spam circulating on the internet, most people are reluctant to hand out their email addresses. If you want them to give their email addresses to you, then you’d better make sure you can offer something in return which they find beneficial.

Presenting your site in a professional manner goes a long way in persuading your visitors that you can be trusted, and that goods they’ll be receiving from you are quality products. Taking this into consideration, paying for professionally designed cover graphics is simply a wise investment.

Enticing Visitors to Subscribe A simple opt-in box isn’t going to be enough to entice most people to enter their email address into it. Sure, you’ll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.

Of course, even though you’re offering them a free eBook, if it’s presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you’ll be assuring them that goods they receive from you in future, will be quality products.

By offering your visitors an item they understand as being of some value to them, you’ll notice your subscriber rates will increase dramatically. It has been reported that the addition of a professional cover graphic alongside a free promotional product can increase subscriber rates to up to 65%.

Increasing Profits With Giveaways People who visit websites want to learn something. They’re trying to find information about a topic that interests them. If your site doesn’t offer the information they’re looking for, they’ll simply leave and look for it elsewhere.

Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they’re immediately presented with a sales pitch, you can just as well say goodbye for good.

This is exactly why experienced marketers choose to offer their visitors a free gift instead of a sales page. What’s more, they always ensure the promotional item enjoys a place on center stage so visitors simply cannot miss it. Not only are these marketers catering to the needs of a visitor by supplying them with information, but they are also encouraging trust, by not attempting to force the visitor into buying anything.

This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they’re more likely to trust any product you decide to promote in your newsletter.

It’s undeniable, a free gift as simple as an eBook with compelling cover graphics, can drive your profits up far more that you would’ve thought possible.